Cody Mehlhorn

Urban Growth

Branding and event promotion materials

These are the promotional materials for the Urban Agriculture conference held in Minneapolis, MN. The goal of this gathering is to change the way people think of the boundaries between urban and rural environments as there are many ways to incorporate agriculture initiatives into large cities . The campaign features elements of the urban environment as well as ones traditionally associated with agricultural areas to suggest this idea. Shown are a bus-stop ad, poster and brochure, and a DVD case with highlights and information from the conference.