Below is a sampling of the Worrell newsletter. Each month I work with our strategist and communications manager to brainstorm relevant topics and am responsible the design and build. The full archive can be found here: http://www.worrell.com/news/
Worrell has a beautiful space that lends itself quite well to hosting events. Whenever these opportunities come up, I am tasked with concepting around any necessary branding, print and digital collateral and interior design elements. Below are some select examples of these efforts.
In 2015, we helped launch Worrell Design Camp to introduce design, research and prototyping to young kids. That is already a rewarding opportunity in itself, so to be able to help out with the branding and collateral was a real treat.
For Worrell's Summer Party '15, we decided to go with a classier vibe. Taking queues from the Great Gatsby and playing off how geometric and linear the architecture of our space is, we got to rolling out the branding for the event. The optical wall, made up of a couple hundred boxes, greeted guests as the arrived and walked through our space to the party.
A large part of the work I am involved with at Worrell is maintaining and pushing the brand. To assist in this, I created a simple brand guidelines document that everyone can reference to help bring some visual consistency to our work.
The following is a somewhat random collection of various icons, infographics, illustrations and other graphics done for Worrell.